The tool that sits on your desk.

Elephant's Ankles is a tool. It tracks the prospects, holds the notes, remembers the follow-ups, and prompts the next step. It does those things well, and then a few more that most CRMs can't do at all.

The idea is that a good CRM should feel like a good notebook — always open, never in the way. You pick it up, you write down what happened, you look things up when you need to, and then you get on with the actual work.

For the day-to-day of small teams, solo operators, and creative-led businesses who have better things to do than wrestle with enterprise software.